TechSci Press Release

United States social media analytics market is expected to grow at a brisk rate during the forecast period. Major growth driver of the United States social media analytics market is growing popularity of smartphones and customers involvement in social media. Additionally, large enterprises are aiming more on competitive intelligence, which is further aiding the market growth over the years to come. Moreover, remarkable evolution from business intelligence techniques to advanced analytics techniques is anticipated to elevate the adoption of social media analytics in the country, thereby boosting the market growth in the years that follow. However, major hindrance in the growth of US social media analytics market is need for significant technical expertise and high implementation efforts.    The United States social media analytics market is segmented based on component, application, analytics type, deployment, organization size, end user, region and company. Based on applicati...

According to TechSci Research,  Global social media analytics market is expected to undergo a rapid growth during the forecast period owing to the  growing popularity of mobile eCommerce and need for improvising on customer services. Also, the market is witnessing increasing demand due to its cost-effectiveness and easy availability . The   evolution from business intelligence (BI) techniques to advanced analytics techniques and massive upsurge in the number of social media users are some other key factors, which are expected to propel the demand for social media analytics over the next five years. Social Media Analytics or SMA is an approach to collect data from social media sites & blogs and evaluating that data to make business decisions.   As machine learning and artificial intelligence have advanced, social media analytics has made it easier for businesses to quantify in a scalable way the information in social media posts. The global social media analytics...