TechSci Press Release

India celebrity endorsement market is projected to grow at a robust CAGR during the forecast period owing to the changing consumer lifestyle and growing influence of media & communication. Further, the increasing urban population with increasing number of social media users has made these digital mediums an effective tool of marketing. Celebrity endorsement increases the attention of audience easily and helps to connect with the target audience.   Celebrity endorsement is a key aspect of marketing in India. Around 50% of endorsements in India feature celebrities as compared to around 20% in the United States. Additionally, the increasing penetration of digital cable television in both urban and rural areas is a major factor propelling the growth of India celebrity endorsement market. Film stars currently dominate the Indian celebrity endorsement industry followed by sportspersons. The increasing penetration of internet is further expected to drive the India celebrity endorseme...