Development Of Telecommunication Networks Is Driving The Augmented Reality (AR) and Virtual Reality (VR) Market Growth
Global augmented reality & virtual reality market is expected to grow at a significant rate during the forecast period. An increase in penetration of internet services and the development of telecommunication networks is driving the augmented reality & virtual reality market growth. The rise in disposable income among middle-class families is increasing the expenditure capacity of the consumers to buy advanced technology and connected devices. The high proliferation of smartphones across the world is enabling users to indulge in interactive online gaming applications which in turn is fueling the augmented reality and virtual reality market growth. Market players are investing huge amounts to increase the reach of their augmented reality and virtual reality solutions by adopting attractive marketing strategies and hiring celebrities for advertisement purposes. Augmented reality and virtual reality technology find use in different applications such as military training, fli...