TechSci Press Release

  Digitalization and surge in demand for In-app advertising is expected to drive the demand for Global Ad Tech Market for the forecast period. According to TechSci Research report,  “Global Ad Tech Market By Type (Cloud-Based, On Premises), By Organization Size (Large Enterprises & SMEs), By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups), By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks), By Channel Type (Display advertising, video advertising, PPC, social media advertising, CTV, DOOH), By Company, By Region, Forecast & Opportunities, 2026” , global ad tech market is expected to witness significant growth in the next five years owing to introduction of stringent government policies for transformation from traditional to digital way. Ad tech is an abbreviation used for advertising technology and is defined as set of software and tools by agencies and brands to set up and manage their digita...

According to TechSci Research,  Global ad tech market is expected to witness an impressive CAGR during the forecast period from 2023-2027. Emerging trends aiding the generation and analyzation of data and storing data for customization process based on users’ search history is expected to foster the global ad tech market. Placement of data at right time for maximum customer interaction managed by significant ad agencies is fueling the market for ad tech growth. High-end investments by key players to obtain optimum results and improve the quality and response from consumers through digital advertisements is considered a major driver for growth of ad tech market at global level. Roll-out of 5G technology and emergence of technologies including big data analytics, artificial intelligence, machine learning coupled with collaboration tools to enhance consumer experience is creating lucrative opportunities for the global ad tech market growth. Also, work from home has enabled consumers ...